BRAND HISTORY | TSURUYA GOLF

“Mighty Drives with Minimal Force.”The history of our
game-changing technology.

TIMELINE

1985

AXEL-I, AXEL-II

With a concept of “lightness” that maximizes the power that golfers possess, the club was sold at two different weights.
AXEL-I was the lightest in the world at that time, at 260 g.

1987　AXEL CERAMIC I

1988

AXEL METAL

It used metal material that was only used in expensive models.
It became popular as a lightweight metal club that anyone could swing.

1989　AXEL PRO Ⅱ

1990　AXEL OF

1991　AXEL GOLD

1992　AXEL PRO METAL

1993　AXEL BP-1

1994

AXEL-III TITAN

Tsuruya's first titanium driver.
It was lightweight, easy to swing through, and became a massive hit thanks to the low cost achieved by integrated manufacturing and sales.

1995　AXEL GOLD TITAN

1996

AXEL-II FORGED TITAN

It used high-strength SP-700 titanium. A further weight reduction was achieved.
In addition, the integrated forging of the face and neck gave an excellent feeling of impact.

1999

AXEL-I TITAN

Achieved an ultra-light weight of 243 g through the integral molding of the thin face and body.

2001

AXEL FORGED β

AXEL-I, II and III were integrated into one model. This made it possible to choose from three different levels of lightness.
The unified theory of deflection curves was also used to make easy golfing possible by stabilizing the swing.

2003　AXEL ID-360

2004　AXEL CARBON
COMPOSITE 400

2005

AXEL DUAL IMPACT

A new theory to control head vibration at the moment of impact was quickly introduced.
This transferred the energy of the head to the ball to the maximum extent, making it possible to increase the carrying distance.

2007　AXEL DUAL IMPACT M2

2009　AXEL DUAL IMPACT Z

2010　AXEL TOUR

2011

AXEL GX

A high quality highly elastic shaft was used throughout the entire length.
Coupled with the dual impact theory, it allowed golfers to bring out the full potential of the carrying distance they could achieve.

2012　AXEL BL

2013

AXEL XP

The innovative “core” theory on core energy was adopted.
This produced the heretofore unimaginable world's first club to allow the golfer to hit with the true core of the entire club.

2014　AXEL BL2

2015　AXEL ZX

2017　AXEL ZR

2019

AXEL DI-X

Equipped with flexural carbon that allowed every number club to make the ball fly.
The dual impact theory and the super highly elastic shaft allowed the ball to fly without losing distance.

2021　AXEL VF

2023

AXEL GF

The first driver with a full carbon face from a Japanese manufacturer.
This is the only club with made-in-Japan quality in the industry, that allows the ball to fly without turning, and which has taken 5 years to develop.